RESTON, Va. , Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman , as its Chief Data and Analytics Officer and Head of Measurement.
Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies NEW YORK , Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore, Inc. (NASDAQ: SCOR) and a leading provider of audience and content
Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement World-class brands using the content measurement solution include Google, NBCUniversal and Paramount . RESTON, Va. , Jan.
RESTON, Va. , Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group . This comprehensive multi-year agreement strengthens
Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise RESTON, Va. , Jan. 02, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of
RESTON, Va. , Dec. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States , in a multi-year
Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV RESTON, Va. , Nov. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has
RESTON, Va. , Nov. 12, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024 . Q3 2024 Financial Highlights Revenue for the third quarter
RESTON, Va. , Oct. 25, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2024 , on Tuesday,
Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies NEW YORK , Sept.