scor-20210506
0001158172false00011581722021-05-062021-05-06

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): May 6, 2021
comScore, Inc.
(Exact name of registrant as specified in charter) 
Delaware001-3352054-1955550
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
11950 Democracy Drive
Suite 600
Reston, Virginia 20190
(Address of principal executive offices, including zip code)
(703) 438–2000
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of Each ClassTrading SymbolName of Each Exchange on Which Registered
Common Stock, par value $0.001 per shareSCORNASDAQ Global Select Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
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Item 2.02 Results of Operations and Financial Condition.
On May 6, 2021, comScore, Inc. (the "Company") issued a press release announcing its financial results for the period ended March 31, 2021. A copy of the press release announcing the foregoing is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.
The information in this Item 2.02, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, regardless of any general incorporation language in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit No.Description
99.1
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

comScore, Inc.
By:/s/ Gregory A. Fink
Gregory A. Fink
Chief Financial Officer and Treasurer
Date: May 6, 2021
3
Document

Exhibit 99.1

https://cdn.kscope.io/c17a127f5e1abe239cf086290903d59a-comscorelogocolora141a.jpg
FOR IMMEDIATE RELEASE

Comscore Reports First Quarter 2021 Results
Recapitalization Transaction Adds Key Strategic Partners and Strengthens Balance Sheet
First Quarterly Year-Over-Year Revenue Increase Since 2018
Expanded Partnership for Addressable Advertising
RESTON, Va., May 6, 2021 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2021.
First Quarter 2021 Financial Highlights
Revenue for the first quarter was $90.3 million compared to $89.5 million in the prior-year quarter
Net loss of $36.4 million compared to a net loss of $13.2 million in the prior-year period; current period includes a $15.3 million non-cash charge related to the recapitalization transaction and prior year includes a $4.7 million non-cash impairment charge on certain property leases
Adjusted EBITDA of $5.6 million compared to $6.4 million in the prior-year quarter
Repayment of $217.0 million of debt and issuance of $204.0 million in convertible preferred stock
Recent Key Renewals, Partnerships and New Business Developments
Syndicated Digital – New agreements with Den of Geek, Atlas Obscura, Shinez, LATV, Pew Internet and others
National TV – Secured long-term renewals with NBCUniversal and ViacomCBS and new agreements with The Filipino Channel and Lightquest's Victory Channel
Local TV – New agreements with Sun Broadcasting, Fort Myers Broadcasting, and several others. Renewed agreements with TVB, CoxReps, Katz Television, KDOC Los Angeles, Quincy Media, Sagamore Hill Broadcasting and Independence television
VOD – New agreement with DECAL
Expanded partnership with DISH Media and Sling
Received video viewability accreditation from Media Rating Council for integrated third-party measurement on Facebook and Instagram
Expanded Comscore's cookieless audience targeting solution, Predictive Audiences, with new partnerships with AdSquare and Retargetly
"Completing our investment this quarter with Charter, Qurate and Cerberus was a critical strategic step for Comscore. This transaction gave us access to expanded rights with our data sets and created additional momentum behind our efforts to shift the media and advertising industry to census-based measurement at a time that the industry needs Comscore more than ever. Combined with the financial flexibility and liquidity created by the transaction, we are now positioned to reestablish revenue growth across our business," said Bill Livek, CEO and Executive Vice Chairman of Comscore. "This quarter we saw improvement in many areas of our business, and with movie theaters beginning to reopen, we expect to see a healthy rebound over the coming quarters in that vertical. We signed new contracts and partnerships with industry leaders and are seeing customer excitement and momentum in many of our products. As a result, we remain confident in our ability to grow revenue as the year progresses."
First Quarter Summary Results
Revenue in the first quarter of 2021 was $90.3 million, up from $89.5 million in the year-ago quarter, with growth from increases in TV, cross-platform services, custom marketing solutions and Activation offset by lower movie and syndicated digital revenue. This marks the first quarterly year-over-year revenue increase since the fourth quarter of 2018.
Ratings and Planning revenue was $65.8 million in the first quarter of 2021, compared to $63.5 million in the year-ago quarter. The increase was the result of higher TV revenue and services related to our international cross platform offering, offset by syndicated digital and Validated Campaign Essentials products. TV continued to experience higher revenue compared to the prior year from new partnerships and increased agency use, and from delivering TV data as part of an



expanded relationship with an enterprise customer. We also recorded $2.4 million in revenue in the current period for certain cross platform services delivered in Europe related to the renewal of a multi-year agreement. Syndicated digital revenue was lower compared to the first quarter of 2020 primarily from reductions in our international business, while Validated Campaign Essentials experienced lower volumes in the current quarter compared to the prior year.
Analytics and Optimization revenue was $17.7 million in the first quarter of 2021, compared to $15.5 million in the year-ago quarter. The increase related to higher deliveries of custom solutions and Activation, which experienced double-digit year-over-year growth as we continued to bring new solutions to market.
Movies Reporting and Analytics revenue was $6.8 million in the first quarter of 2021, compared to $10.5 million in the year-ago quarter, as revenue continued to be impacted by theater closures. While we expect theater closures to continue affecting Movies revenue in 2021, revenue should improve through the year as major theater chains reopen across the U.S. and abroad.
Expenses from cost of revenues, sales and marketing, research and development, and general and administrative were $95.4 million compared to $90.7 million in the year-ago quarter. The increase relates primarily to higher data costs and stock-based compensation expense, as well as the fulfillment cost of the multi-year European contract renewal discussed above. These increases were offset by lower facility costs, professional fees and other general operating expenses.
Net loss for the first quarter of 2021 was $36.4 million compared to a net loss of $13.2 million reported in the year-ago quarter. Included in net loss for the first quarter of 2021 was a $15.3 million non-cash charge we took upon closing of the transaction composed of (i) $9.6 million related to the extinguishment of debt and associated derivatives and the issuance of 3.15 million conversion shares to affiliates of Starboard Value LP, and (ii) $5.7 million related to a change in fair value from the antidilution adjustment to our Series A warrant exercise price. Included in net loss for the first quarter of 2020 was a $4.7 million non-cash impairment charge on certain property leases. Loss per share attributable to common shares was $(0.49), compared to a loss per share attributable to common shares of $(0.19) in the year-ago quarter.
For the first quarter of 2021, non-GAAP adjusted EBITDA was $5.6 million, compared to $6.4 million in the year-ago quarter. The decrease in the first quarter of 2021 compared to the prior-year quarter relates primarily to higher data costs associated with our new commercial agreements. Adjusted EBITDA excludes stock-based compensation expense, impairment charges, change in fair value of financing derivatives and warrants liability, debt extinguishment costs, and other items as presented in the accompanying tables.
Balance Sheet and Liquidity
As of March 31, 2021, cash, cash equivalents and restricted cash totaled $33.9 million, including $4.8 million in restricted cash. Total debt principal as of March 31, 2021 was $3.8 million. On May 5, 2021, we entered into a $25.0 million revolving credit facility to provide additional liquidity and financial flexibility.
2021 Outlook
Based on current trends and expectations, we continue to believe full-year 2021 revenue will increase between 3% and 5% over 2020, driven by growth in TV revenue, increased Activation, improvement in Movies and stabilization in syndicated digital. We also continue to expect an adjusted EBITDA margin of 6% to 8% for the full year 2021.
We do not provide GAAP net income (loss) on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments for financing derivatives and warrants, variable interest expense, litigation and restructuring expense, and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss), on a forward-looking basis.
Conference Call Information for Today, Thursday, May 6 at 5:00 p.m. ET
Management will provide commentary on the company's results in a conference call on Thursday, May 6, at 5:00 p.m. ET. To access this call, dial +1 844-229-7593 (U.S. and Canada) or +1 314-888-4258 (international) and reference Conference ID # 6477866. Participants are advised to dial in at least 15 minutes prior to the call to register. Additionally, a live webcast of the conference call will be available on the Investor Relations section of the company's website at ir.comscore.com/events-presentations.



Following the conference call, a replay will be available by dialing +1 855-859-2056 (U.S. and Canada) or +1 404-537-3406 (international) with Conference ID #6477866. The replay will also be available via webcast at ir.comscore.com/events-presentations.
About Comscore
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue growth and adjusted EBITDA margin for 2021, the continued impact of the Covid-19 pandemic on our business, new contracts and partnerships, evolving industry trends, product development and innovation, and the impact of our strategic investment transaction and revolving credit facility on our business and liquidity. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our business and customer, partner and vendor relationships; external market conditions; evolving privacy and regulatory standards; the continuing impact of the Covid-19 pandemic and related government mandates; and our ability to achieve our expected strategic, and financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Use of Non-GAAP Financial Measures
To provide investors with additional information regarding our financial results, we are disclosing herein adjusted EBITDA and non-GAAP net income (loss), which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measure, net income (loss). These reconciliations should be carefully evaluated.
Press
Neil Ripley
Comscore, Inc.
646-746-0579
press@comscore.com

Investors
Robert Winters or Jackie Marcus
Alpha IR Group
312-445-2870
SCOR@alpha-ir.com








COMSCORE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share and par value data)
As ofAs of
 March 31, 2021December 31, 2020
(Unaudited)
Assets
Current assets:
Cash and cash equivalents$29,075 $31,126 
Restricted cash4,797 19,615 
Accounts receivable, net of allowances of $1,711 and $2,757, respectively
61,540 69,379 
Prepaid expenses and other current assets12,048 16,910 
Total current assets107,460 137,030 
Property and equipment, net 30,286 30,973 
Operating right-of-use assets30,656 28,959 
Goodwill 417,339 418,327 
Intangible assets, net 45,901 52,340 
Deferred tax assets 2,787 2,741 
Other non-current assets9,207 7,600 
Total assets$643,636 $677,970 
Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity
Current liabilities:
Accounts payable$36,843 $36,640 
Accrued expenses 50,674 48,380 
Contract liability54,472 58,529 
Customer advances14,567 12,477 
Warrants liability12,832 2,831 
Current operating lease liabilities6,551 7,024 
Secured term note— 12,644 
Other current liabilities5,248 5,750 
Total current liabilities181,187 184,275 
Non-current operating lease liabilities38,212 36,127 
Non-current contract liabilities3,936 4,156 
Deferred tax liabilities1,331 627 
Senior secured convertible notes — 192,895 
Financing derivatives — 11,300 
Other non-current liabilities12,379 19,600 
Total liabilities237,045 448,980 
Commitments and contingencies
Convertible redeemable preferred stock, $0.001 par value; 82,527,609 and zero shares authorized, issued and outstanding as of March 31, 2021 and December 31, 2020, respectively; aggregate liquidation preference of $204,935 as of March 31, 2021
188,183 — 
Stockholders' equity:
Preferred stock, $0.001 par value; 7,472,391 and 5,000,000 shares authorized as of March 31, 2021 and December 31, 2020, respectively; no shares issued or outstanding as of March 31, 2021 or December 31, 2020
— — 
Common stock, $0.001 par value; 275,000,000 and 150,000,000 shares authorized as of March 31, 2021 and December 31, 2020, respectively; 87,450,943 shares issued and 80,686,147 shares outstanding as of March 31, 2021, and 79,703,342 shares issued and 72,938,546 shares outstanding as of December 31, 2020
81 73 
Additional paid-in capital1,650,837 1,621,986 
Accumulated other comprehensive loss(9,181)(7,030)
Accumulated deficit(1,193,345)(1,156,055)
Treasury stock, at cost, 6,764,796 shares as of March 31, 2021 and December 31, 2020(229,984)(229,984)
Total stockholders' equity218,408 228,990 
Total liabilities, convertible redeemable preferred stock and stockholders' equity$643,636 $677,970 




COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
(In thousands, except share and per share data)
 Three Months Ended March 31,
20212020
Revenues $90,330 $89,528 
Cost of revenues (1) (2)
52,702 45,798 
Selling and marketing (1) (2)
17,827 19,213 
Research and development (1) (2)
10,353 10,136 
General and administrative (1) (2)
14,468 15,543 
Amortization of intangible assets6,439 6,918 
Impairment of right-of-use and long-lived assets— 4,671 
Total expenses from operations101,789 102,279 
Loss from operations(11,459)(12,751)
Loss on extinguishment of debt(9,629)— 
Other (expense) income, net(8,274)7,194 
Interest expense, net(7,045)(8,846)
Gain from foreign currency transactions1,074 804 
Loss before income taxes(35,333)(13,599)
Income tax (provision) benefit(1,022)415 
Net loss$(36,355)$(13,184)
Net loss available to common stockholders:
Net loss$(36,355)$(13,184)
Convertible redeemable preferred stock dividends accrued but not yet paid(935)— 
Total net loss available to common stockholders$(37,290)$(13,184)
Net loss per common share:
Basic and diluted$(0.49)$(0.19)
Weighted-average number of shares used in per share calculation - Common Stock:
Basic and diluted76,147,342 70,127,939 
Comprehensive loss:
Net loss$(36,355)$(13,184)
Other comprehensive loss:
Foreign currency cumulative translation adjustment(2,151)(2,873)
Total comprehensive loss$(38,506)$(16,057)
(1) Stock-based compensation expense is included in the line items above as follows:
Three Months Ended March 31,
20212020
Cost of revenues$855 $209 
Selling and marketing955 609 
Research and development642 56 
General and administrative2,485 1,784 
Total stock-based compensation expense$4,937 $2,658 
(2) Excludes amortization of intangible assets, which is presented separately in the Condensed Consolidated Statements of Operations and Comprehensive Loss.




COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)
 Three Months Ended March 31,
20212020
Operating activities:
Net loss$(36,355)$(13,184)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Change in fair value of warrants liability10,001 (4,651)
Loss on extinguishment of debt9,629 — 
Amortization of intangible assets 6,439 6,918 
Stock-based compensation expense4,937 2,658 
Non-cash interest expense on senior secured convertible notes4,692 — 
Depreciation4,054 3,384 
Accretion of debt discount1,620 1,769 
Non-cash operating lease expense1,262 1,369 
Deferred tax provision638 42 
Amortization expense of finance leases443 390 
Amortization of deferred financing costs320 348 
Change in fair value of financing derivatives(1,800)(2,387)
Impairment of right-of-use and long-lived assets— 4,671 
Other 120 492 
Changes in operating assets and liabilities:
Accounts receivable7,326 2,820 
Prepaid expenses and other assets3,119 (1,022)
Accounts payable, accrued expenses and other liabilities4,970 (9,522)
Contract liabilities and customer advances(2,085)2,893 
Operating lease liabilities(1,442)(1,769)
Net cash provided by (used in) operating activities17,888 (4,781)
Investing activities:
Capitalized internal-use software costs(3,535)(3,872)
Purchases of property and equipment(157)(45)
Net cash used in investing activities(3,692)(3,917)
Financing activities:
Principal payment and extinguishment costs on senior secured convertible notes(204,014)— 
Principal payment and extinguishment costs on secured term note(14,031)— 
Principal payments on finance leases(466)(407)
Principal payments on software license arrangements(112)(77)
Payments for taxes related to net share settlement of equity awards(37)(65)
Proceeds from issuance of convertible redeemable preferred stock, net of issuance costs188,183 — 
Net cash used in financing activities(30,477)(549)
Effect of exchange rate changes on cash, cash equivalents and restricted cash(588)(927)
Net decrease in cash, cash equivalents and restricted cash(16,869)(10,174)
Cash, cash equivalents and restricted cash at beginning of period50,741 66,773 
Cash, cash equivalents and restricted cash at end of period$33,872 $56,599 
As of March 31,
20212020
Cash and cash equivalents$29,075 $36,927 
Restricted cash4,797 19,672 
Total cash, cash equivalents and restricted cash $33,872 $56,599 



Reconciliation of Non-GAAP Financial Measures
The following table presents a reconciliation of net loss (GAAP) to adjusted EBITDA for each of the periods identified:
Three Months Ended March 31,
(In thousands)2021 (Unaudited)2020 (Unaudited)
Net loss (GAAP)$(36,355)$(13,184)
Interest expense, net7,045 8,846 
Amortization of intangible assets6,439 6,918 
Depreciation4,054 3,384 
Income tax provision (benefit)1,022 (415)
Amortization expense of finance leases443 390 
EBITDA(17,352)5,939 
Adjustments:
Loss on extinguishment of debt9,629 — 
Stock-based compensation expense4,937 2,658 
Impairment of right-of-use and long-lived assets— 4,671 
Other expense (income), net (1)
8,351 (6,892)
Adjusted EBITDA $5,565 $6,376 
(1) Adjustments to other expense (income), net reflect non-cash changes in the fair value of financing derivatives and warrants liability included in other (expense) income, net on our Condensed Consolidated Statements of Operations and Comprehensive Loss.
The following table presents a reconciliation of net loss (GAAP) to non-GAAP net loss for each of the periods identified:
Three Months Ended March 31,
(In thousands)2021 (Unaudited)2020 (Unaudited)
Net loss (GAAP)$(36,355)$(13,184)
Adjustments:
Loss on extinguishment of debt9,629 — 
Amortization of intangible assets 6,439 6,918 
Stock-based compensation expense4,937 2,658 
Impairment of right-of-use and long-lived assets— 4,671 
Other expense (income), net (1)
8,351 (6,892)
Non-GAAP net loss$(6,999)$(5,829)
(1) Adjustments to other expense (income), net reflect non-cash changes in the fair value of financing derivatives and warrants liability included in other (expense) income, net on our Condensed Consolidated Statements of Operations and Comprehensive Loss.
We do not provide GAAP net income (loss) on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or non-GAAP net loss to the most directly comparable GAAP measure, GAAP net income (loss), on a forward-looking basis.



Revenues
Revenues from our three offerings of products and services are as follows:
 Three Months Ended March 31,
(In thousands)2021 (Unaudited)% of Revenue2020 (Unaudited)% of Revenue$ Variance% Variance
Ratings and Planning$65,806 72.9 %$63,521 71.0 %$2,285 3.6 %
Analytics and Optimization17,701 19.6 %15,501 17.3 %2,200 14.2 %
Movies Reporting and Analytics6,823 7.5 %10,506 11.7 %(3,683)(35.1)%
Total revenues$90,330 100.0 %$89,528 100.0 %$802 0.9 %